Thinking About Selling or Buying a Home?
Smart Strategies for Sellers
Putting a home up for sale can be stressful, and some owners have a hard time making objective decisions when it matters most.
Homeowners consistently overestimate the market value of their homes by 5 to 10 percent.
Price it right
Your listing agent will perform a current market analysis. Look closely at the sales of similar homes that have closed in the last 90 days and take the number of available listings into account when agreeing to an asking price.
Keep in mind
- Homes that have failed to attract a buyer in a reasonable period of time may be overpriced.
- Foreclosures or short sales in your neighborhood can impact your home’s market value.
- It’s doesn’t pay to set the price too high; most buyers will need financing and the bank will generally use an appraisal based on recent sales to justify the loan amount.
Your agent may recommend that you perform repairs to correct visible flaws—or even suggest staging your home so it feels more spacious and potential buyers can picture themselves living there.
Take advantage of your market debut
Pricing your home competitively from the get-go increases the odds of a quick sale.
- Nearly 35% of buyers looked online for properties as their first step and 40% found the home they ultimately purchased on the Internet.2 If your home is priced too high when it hits the market, you run the risk that active, qualified buyers will scroll right past it.
- New listings are called “hot” for a reason—buyers get excited about them. Showings are likely to cool off noticeably after the first 30 days on the market.
- When weighing an offer, make sure to consider the potential costs of holding on to your property longer than you want or need to (including the mortgage, property taxes, insurance, maintenance, etc.).
Sweeten the Deal: Sellers who agree to pay the buyers’ closing costs can make it easier for first-timers to obtain financing, while offering to throw in appliances, upgrade allowances or other perks could swing a buyer’s decision your direction.
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